Most Recent Research
See CV for full list of publications
Fandom for Us, by Us: The Pleasures and Practices of Black Audiences
The convergence of the politics of representation and Black fan cultures
Boldly going where few fandom scholars have gone before, Fandom for Us, by Us breaks from our focus on white fandom to center Black fandoms. Alfred L. Martin, Jr., engages these fandoms through what he calls the “four C’s”: class, clout, canon, and comfort.
Class is a key component of how Black fandom is contingent on distinctions between white, nationally recognized cultural productions and multicultural and/or regional cultural productions, as demonstrated by Misty Copeland’s ascension in American Ballet Theatre. Clout refers to Black fans’ realization of their own consumer spending power as an agent for industrial change, reducing the precarity of Blackness within historically white cultural apparatuses and facilitating the production of Black blockbusters like 2018’s Black Panther. Canon entails a communal fannish practice of sharing media objects, like the 1978 film The Wiz, which lead them to take on meanings outside of their original context. Comfort describes the nostalgic and sentimental affects associated with beloved fan objects such as the television show, Golden Girls, connected to notions of Black joy and signaling moments wherein Black people can just be themselves.
Through 75 in-depth interviews with Black fans, Fandom for Us, by Us argues not only for the importance of studying Black fandoms, but also demonstrates their complexities by both coupling and decoupling Black reception practices from the politics of representation. Martin highlights the nuanced ways Black fans interact with media representations, suggesting class, clout, canon, and comfort are universal to the study of all fandoms. Yet, for all the ways these fandoms are similar and reciprocal, Black fandoms are also their own set of practices, demanding their own study.
"Fandom For Us, By Us will undoubtedly be seen as an essential building block of fan studies. Martin’s reception studies do the important work of helping us understand how African Americans use media as a tool in everyday life and make pleasure a political necessity."
― Rebecca Wanzo, author of The Content of Our Caricature: African American Comic Art and Political Belonging
"Fandom for Us, By Us is such a welcome addition to audience research, fandom studies, and, of course the field of film and media studies in general. Alfred L. Martin's accessible and hilariously engaging writing in addition to the specific case studies that assist in explaining his concept of the four C's of Black fandom make this text a valued contribution for training up students to become more critically literate consumers and creators and for insisting that scholarship engage harder with Black audiences not traditionally imagined as part of fandom."
― Kristen Warner, The Cultural Politics of Colorblind TV Casting
“The Straight Labor of Playing Gay." (with Kathleen Battles). Critical Studies in Media Communication, 38(2), 127-140. https://doi-org.access.library.miami.edu/10.1080/15295036.2021.1876899
This essay examines the celebrity interview as a significant promotional paratext because it is through these that white, cisgender, heterosexual actors are asked to comment upon playing gay. We focus on paratexts around Scandal, Modern Family, Behind the Candelabra and Call Me By Your Name because they are important sources for shaping the ways audiences respond to media and are often re-circulated beyond their original context through social media. We highlight how white, heterosexual actors emphasize labor in order to insist on the paratextual distance between his veridical self and the role he has been employed to play. As a discursive strategy, this is accomplished by a recognized, seamlessly performed and strikingly blatant routine. Collectively, audiences, interviewers, and the actors themselves work to consistently demonstrate social, cultural, and industrial commitments to what we are calling a possessive investment in straightness, which we define, building on George Lipsitz’s (2006) work, as concerned with not only the resources, power and opportunity white heterosexual actors have in taking on gay roles, but the social, cultural and industrial willingness to help these actors re-assert their claims to heterosexuality and normativity.
“For Scholars… When Studying the Queer of Color Image Alone Isn’t Enough.”Communication and Critical/Cultural Studies, “Forum,” 17, no. 1 (2020): 69-74. https://doi.org/10.1080/14791420.2020.1723797
The availability of more black queer images provides an opportunity to re-assess the ways we tend to study such images. When we bring our theoretical toolboxes to bear on a text, it does not necessarily illuminate all that we imagine it does. In this short essay, I examine the ways production-, reception- and industry-based questions about the series Pose engender a different set of conclusions about the series beyond deciding whether or not it is a positive or negative representation of black queers.
The Generic Closet: Black Gayness and the Black-Cast Sitcom
Even after a rise in gay and black representation and production on TV in the 1990s, the sitcom became a "generic closet," restricting black gay characters with narrative tropes.
Drawing from 20 interviews with credited episode writers, key show-runners, and black gay men, The Generic Closet situates black-cast sitcoms as a unique genre that uses black gay characters in service of the series' heterosexual main cast. Alfred L. Martin Jr. argues that the black community is imagined to be antigay due to misrepresentation by shows that aired during the family viewing hour and that were written for the imagined, "traditional" black family. Martin considers audience reception, industrial production practices, and authorship to unpack the claim that black gay characters are written into black-cast sitcoms such as Moesha, Good News, Are We There Yet?, and Let's Stay Together in order to closet black gayness.
By exploring how systems of power produce ideologies about black gayness, The Generic Closet deconstructs the concept of a monolithic black audience and investigates whether this generic closet still exists.
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"This is a book that pushes back against the notions of a monolithic Black community who is uniformly anti-gay while, too, tolerating if not embracing stereotypical representations of 'black gay' identity."
~Robin R. Means Coleman, Horror Noire: Blacks in American Horror Films from the 1890s to Present
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"The circuit of culture approach illuminates the complicated queer politics of the generic closet, offering readers important and meaningful insight into the limits and limitations of black gay visibility . . . giving the reader a rich explanation of why black gay visibility has been so limited."
~Kathleen Battles, War of the Worlds to Social Media: Mediated Communication in Times of Crisis
"Blackbusting Hollywood: Racialized Media Reception, Failure and The Wiz as Black Blockbuster"
Journal of Cinema and Media Studies (Vol. 60, no. 2, 2021)
This essay draws attention to The Wiz as the first black-cast blockbuster and re-assesses its significance to issues of black media production, reception and distribution. With a focus on press reviews, this essay uses racialized media reception in order to understand the ways that The Wiz carried weight beyond its $23 million budget for black and white reviewers and moviegoers. Providing an analysis of reviews from both the black and mainstream presses, archival production documents and documents about the film’s distribution, this essay argues that film reviews, as cinematic paratexts, helped to structure consumption and shaped the narrative of The Wiz as failure.
"Fandom While Black: Misty Copeland, Black Panther, Tyler Perry and the Contours of U.S. Black Fandoms."
International Journal of Cultural Studies, 22, no. 6 (2019): 737-753.
https://doi.org/10.1177/1367877919854155
Using 50 interviews with black people about their fandoms (and anti-fandoms) of Tyler Perry’s media output, the blockbuster film Black Panther and the African American ballerina Misty Copeland, this article illuminates black fandom’s four interlocking discourses. First, must-see
blackness describes black fans’ “civic duty” to see blackness in all of its forms. Second, economic consumption drives “must-see blackness” in the sense that black fans are cognizant of the precariousness of blackness’s existence in spaces that are either historically white and/or have
been hostile to the presence of blackness. Third, black fandoms (and anti-fandoms) are driven by their pedagogical properties: how fit are fan objects for learning and role modeling? Finally, the pedagogical fitness of fan objects intersects with economic consumption and must-see blackness, which, in turn, illuminates black fans’ attentiveness to the machinations of the culture industries.
“The Queer Business of Casting Gay Characters on U.S. Television.”
Communication, Culture & Critique, 11, no. 2 (2018): 282-297.
https://doi.org/10.1093/ccc/tcy005
Casting for gay roles in U.S. television occupies an important space within media production studies because it exposes the patterns involved with who is allowed to work within the culture industries. Drawing on literature on casting, queer labor and personal interviews with casting directors, this article explores the ways casting functions as a practice that doggedly works within “best actor” discourses that insulate the television industry from charges of deliberately failing to cast gay actors in projects. Ultimately, this article centers the import of queers’ ability to fashion their own self-images and re-asserts the specificity of gayness as an identity category. This article also exposes the three-tiered discursive spiral in which casting is bound: defensive truth, subterfuge and queer possibility.
“Queer (In)Frequencies: SiriusXM’s OutQ and the Limits of Queer Listening Publics.”
Feminist Media Studies, 18, no. 2 (2018): 249-263.
https://doi.org/10.1080/14680777.2017.1315735
On February 23, 2016, OutQ, the nation’s only LGBT-focused satellite radio station, ceased broadcasting. This essay theorizes a queer listening public as intentionally imagined as such and concomitantly taken up as a queer listening public by queers. It utilizes in-depth interviews with OutQ founder John McMullen, and OutQ show hosts Frank DeCaro, Romaine Patterson, and Michelangelo Signorile, as well as posts from Facebook Fan Pages, to explore the ways OutQ was both imagined and functioned as a queer listening public. Using the interview data, the essay argues that a queer listening public functions in three ways. First, it creates a specifically queer space for queer listeners, almost at the exclusion of heterosexual listeners. Second, it creates a queer affective community where events important to LGBT citizens can be “felt” in a communal, mediated space. Third, a queer listening public seeks to create a national/transnational queer listening public for geographically isolated queers. Additionally, this essay argues that in the cessation of OutQ, SiriusXM practiced what I call queer dispersal, a term deployed to describe the ways marketable aspects of queer life, like entertainment and music, are dispersed and hegemonically incorporated into mainstream media properties.
“Scripting Black Gayness: Television Authorship in Black-Cast Sitcoms.”
Television and New Media 16, no. 7 (2015): 648–663.
https://doi.org/10.1177/1527476414560443
This essay explores the creation of black gay characters within black-cast sitcoms Moesha, All of Us, and Are We There Yet? Using in-depth interviews with the credited writers for three episodes of black-cast sitcoms that feature black gay characters, I examine the ways the writers negotiate the creation of black gay characters within the writers’ room. In addition, this essay examines how the closet functions as an organizing logic for the ways black gay characters are imagined within the writers’ room, and the industrial logics that prevent black gay characters from reappearing in subsequent episodes. In addition, I argue that the individual writers’ autobiographies are important to consider when creating black gay characters for black-cast sitcoms, as they bring their positionality as black (and in one instance a black gay) writers to the episodes they wrote.
“It’s (Not) in His Kiss: Gay Kisses and Camera Angles in Contemporary U.S. Network Television Comedy.”
Popular Communication 12, no. 3 (2014): 153 - 165.
https://doi.org/10.1080/15405702.2014.921921
Although the number of gay male representations on American situation comedies has increased, an examination of the ways same-sex intimacy operates within sitcoms is of paramount importance. This article traces a brief history of same-sex intimacy in sitcoms, then uses film and television stylistic analysis of the contemporary sitcoms Modern Family, Happy Endings, and The New Normal to argue that the positioning of the camera and the spatial relationship between actors is deliberate and conveys critical information. The article argues that sitcoms in the 21st century obscure same-sex kisses through camera angles, particularly the over-the-shoulder shot, and that the public/private dichotomy factors prominently into the spaces where same-sex intimacy is permissible and how such intimacy is filmed within the televisual home. Ultimately, gay representation in American network television comedy retains a conservative approach to same-sex intimacy even as it continues to include gay male characters in greater numbers.