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Alfred L. Martin Jr., PhD, is a media and cultural studies scholar. His work is concerned with the complex interplay between media industry studies and audience/fandom studies as related to television and film studies, critical black studies, sexuality and gender studies.

Martin has published articles in scholarly journals including International Journal of Cultural Studies, Journal of Cinema and Media Studies, Communication, Culture & CritiqueFeminist Media Studies,  Popular Communication, and Television and New Media.


Martin serves on the editorial boards of Communication, Culture, and CritiqueTransformative Works and Cultures, Film Criticism, QED: A Journal of Queer Worldmaking, and Communication and Critical/Cultural Studies.

Martin earned a PhD in Media Studies from the University of Texas at Austin. 

Prior to becoming an academic, Martin worked in public relations and marketing for consumer brands including Lava Brand Motion Lamps, Lowe's Home Improvement Warehouse, Wendy's International, SC Johnson, Georgia-Pacific before joining Kaplan Publishing providing marketing communications programming for real estate and personal finance authors. For 10 years, Martin was President and founder of What Works Communications, an independent marketing communications consultancy.

A graduate of Interlochen Arts Academy, Martin was also a ballet dancer and choreographer prior to working in marketing communications. His choreographic work has been performed by Detroit Ballet Theatre, Ballet West Conservatory, Deeply Rooted Productions, the School of the Sacramento Ballet, and Affect Dance Company.  

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